as-sallamu aleykum!
In reference to the key ring story, do you not find it funny, that even though many direct glory and attention from Allah to Muhammad(saws) They do NOT heed the words of the prophet anyway... What he taught and spoke of, isn't what many go by anyway....I know the Qur'an is the path to follow, but Muhammad lived by the Qur'an... Making him a perfect Muslim... And indeed, as you say, to try and imitate, but certainly not to worship... Inna lillahi wa inna ilayhi raji'un.......
Sorry I haven't been on much... Busy reading Qur'an and speaking/mingling with Muslims
Bismillah.